You've worked hard, practiced thousands of hours, now you want people to hear you.
I hear from countless students how they want to 'be famous', they want to be a recording artist and they come to me for my professional opinion. Well, here is what I say, if you want to be a professional then go for it, BUT it requires hard work, dedication, professionalism and it's not all glitz and glamour. On average, most bands/singers spend a good 5-10 years performing before they 'make it big', IF THEY MAKE IT BIG. This time is usually spent taking private lessons, going to music school perhaps?, gigging for weddings, parties, special events and countless late night bar performances. This is not to dissuade, but rather let you know of the reality. These gigs are wonderful training grounds for you to experience what it is like to be a professional musician and it also helps you to build a fan base-this is crucial to getting your name out there. In today's world, word of mouth with the combination of technology is your best bet, this is what will help you to get noticed. However, I would highly stress that you better be at optimal form with your voice, as you don't want embarrassing videos of you on youtube showcasing it to the world.
Next step, FESTIVAL, depending on your genre, this is always a good way to continue the momentum of your fan base, attract new audiences and gain more experience. I would also suggest going to Music Colleges and Universities and see if they can offer any advice. I had the great fortune while attending music school to have a class facilitated by Serena Ryder's publicist Richard Flohil. He was very gracious to all of us budding musicians and it was very easy to get valuable advice on how to promote yourself as a starting artist. But, even if you are not attending school, call them up and talk to the Director or one of the Professors and see what advice they can give you, what have you got to lose?
Networking-is key to publicity. As stated in a previous blog, the music industry may seem big, but it is actually a very small community. News travels, so start networking, give out business cards, send a demo, meet prospective owners of music venues, talk with people and that will help you gain momentum in making a name for yourself.
Social Media-Facebook, Twitter, Instagram, use all these mediums carefully, cautiously and professionally. You are putting authenticity and what you can offer musically out into the world, not what happened to you last Friday at the cottage.....at least not until you are superfamous.
There also happens to be some great music publicity books at Chapters or your local big city independent sellers-Check them out.
There is alot that goes into publicity, but for the beginner to intermediate this is where I would start. It takes a lot of work and perseverance, but if you really want something go for it!